THE JOURNEY STARTS WITHIN
Improving the performance of individuals and organisations
JOE COHEN
I'm a coach, consultant and facilitator working across the private and public sector — from senior civil servants to graduate leadership programmes to frontline operations teams. Before coaching, I spent six years in brand partnerships and licensing at Arsenal FC, then served as Commercial Director at Psychology Direct. That commercial grounding still shapes how I work today: a clear eye on outcomes, not insight for its own sake.
Approach
At the heart of my approach is a client's relationship with the assumptions they hold about themselves, their work and their life — and how these might be limiting their performance. Together we uncover underlying strengths and build toward clear, achievable goals.
I'm an ethically-minded practitioner: regular CPD and supervision, and Professional Civil Liability Insurance held throughout. I work as comfortably in real-world settings as in the digital space.
My approach is tailored to each client. I see coaching as a collaborative process, building every programme on open, honest dialogue and grounding it in evidence-based coaching interventions and established adult learning frameworks.